Dot Zero #2 – Massimo Vignelli

Title, Year

Dot Zero #2 – Massimo Vignelli, 1966


Massimo Vignelli (1931–2014)


Robert Malone, Mildred Constantine

Publisher, Size (h x w)

Ralph Eckerstrom for Unimark International and Finch, Pruyn & Company, USA, 12 x 9", 48 pp., English

Published quarterly in New York, NY from 1966–1968 in a total of 5 issues, Dot Zero was the important experimental quarterly for professionals in the fields of visual communication and design.

Contents: Editorial Statement, Trademark Design (Jay Doblin), Corporate Identity as a System (Nan Adams), Canadian Flag (George Bain), Museum Graphics (Allon Schoener), All that Glitters is not Stainless (Reyner Banham), Visual/Verbal Rhetoric (Gui Bonsiepe), Economics and Environment (Dr. John Kenneth Galbraith) and Book Review: The Bettmann Portable Archive.

A near fine journal with light edge wear and bend to the bottom, right-hand corner.

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