Title, Year
Carrs Department Store
creating a store personality,
1961
Designer
Ladislav Sutnar (1897–1976)
Publisher, Size (h x w)
Self-Published, Ladislav Sutnar, USA, 12.25 x 8.5" (31.12 x 21.59 cm), 8 pp., English
This "Creating a Store Personality" portfolio was originally included as a chapter insert for Sutnar's important book Visual Design in Action, 1961. Sutnar's store identity for Carrs (c.1956-57) is summarized here with explanation text and a variety of visual solutions including: logotype, shopping bags and boxes, color function, signs and type faces, symbols as identifiers and more. "Divergence from the conventional can make the common exciting." (Sutnar) Beautifully designed and printed full color.
A fine, uncirculated original 1960 booklet designed by Sutnar.
$125.00 USD
Display documents mid-20th century, modern graphic design history through a curated collection, feature articles and bookstore.
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