Publisher, Size (h x w)
Bijutsu Shuppan-sha, Japan, 12 x 8.5", 262 (plus trade ads) pp., English / Japanese
Uncommon. An extensive and important work of reference on Japanese graphic design from 1962-63 including: posters, advertising, packaging, direct mail and more with an abundant selection of full-page trade advertisements towards the back. Bilingual text featuring "The New Meaning of Commercial Art" by Hideo Yoshida, "Redesign Problems and Design Policy in the Modern Corporate Enterprise" by Masaru Katsumie, "Graphic Design and Architecture" by Noboru Kawazoe, "The Profile of the Art Director" by Yusaku Kamekura, "As an Illustrator" by Harumi Yamaguchi with chapter introductions and more. Profusely illustrated with black and white and color. Beautifully designed and printed in Japan.
Near fine hardcover with an uncommon good dust jacket including mild soiling to the white covers, small tears near the edges and scratches mostly to the front.